CassettePlaya held the first augmented reality fashion show. Her t-shirts carry symbols which are activated through a software, when placed in front of a webcam. The symbol triggers an animation that is layered on top of what is shown through the webcam. This brings to mind the idea that we have a real, physical identity but also a virtual, avatar-like identity.
When you wear the t-shirt the activated motion-graphics and amateur c.g.i make it seem like you are wearing a mask or a helmet + u are transformed into a virtual character>>
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